ND Promotions has extensive relationships at all the major music channels. Video submissions to these channels are determined by the scope of the artist’s project so we can target realistic goals among these national outlets according to overall marketing efforts from the record label. Many of the specialty digital cable or closed circuit channels (BET Jams, BET Soul, MTVU) and specialty programming are supportive of indie music and are usually the entry point into the networks for a new artist. Once in the network system we explore additional opportunities for the video and artist as the overall story on the project develops.
Elements of a label’s full marketing campaign that assist us in pitching videos to these national channels include: college radio, urban mixshow radio, specialty commercial radio, and commercial mainstream radio; internet viral marketing like YouTube views, social media stats like Twitter/Instagram followers & Facebook fans, iTunes & digital downloads, Soundcloud & Spotify streams, music blog & music website buzz; press interest; street buzz via clubs and mixtapes, etc.
We also service music videos to all the major RETAIL / LIFESTYLE DESTINATION video pools providing video content for in store play at national retail outlets, nightclubs and lifestyle outlets around the country. These are effective for long term visibility for your artist’s video, though content issues are considered for the more mainstream retailers.