Services

NETWORK VIDEO PROMOTIONS
DIGITAL MUSIC MARKETING
POST PRODUCTION SERVICES
NETWORK VIDEO PROMOTIONS

ND Promotions has extensive relationships at all the major music channels. Video submissions to these channels are determined by the scope of the artist’s project so we can target realistic goals among these national outlets according to overall marketing efforts from the record label. Many of the specialty digital cable or closed circuit channels (BET Jams, BET Soul, MTVU) and specialty programming are supportive of indie music and are usually the entry point into the networks for a new artist. Once in the network system we explore additional opportunities for the video and artist as the overall story on the project develops.

Elements of a label’s full marketing campaign that assist us in pitching videos to these national channels include: college radio, urban mixshow radio, specialty commercial radio, and commercial mainstream radio; internet viral marketing like YouTube views, social media stats like Twitter/Instagram followers & Facebook fans, iTunes & digital downloads, Soundcloud & Spotify streams, music blog & music website buzz; press interest; street buzz via clubs and mixtapes, etc.

We also service music videos to all the major RETAIL / LIFESTYLE DESTINATION video pools providing video content for in store play at national retail outlets, nightclubs and lifestyle outlets around the country. These are effective for long term visibility for your artist’s video, though content issues are considered for the more mainstream retailers.

DIGITAL MUSIC MARKETING

Every artist has a different starting point and goals, requiring knowledge and expertise in implementing numerous digital strategies. Our digital team stays current on updates and changes to key social media platforms such as Youtube, Spotify, Facebook, Twitter, and Instagram so your campaigns take full advantage of all available features and keep you ahead of the curve.

Through analytics we are capable of identifying the most active and engaged segment of an artist’s core audience and create campaigns that drive deeper levels of interactivity. Each campaign is tailored to the artist’s current social media/digital status and the essential goals needed to expand their digital footprint and increase fan engagement. We then create an integrated digital approach within budget and timeline considerations.

MARKETING SERVICES:

  • Social Media Optimization (SMO)
  • Social Media Management (SMM)
  • Content Optimization
  • SEO (web page/YouTube)
  • Social Media Advertising
  • Digital Analytics
  • Creative & Manage artists VEVO channel

CREATIVE SERVICES:

  • Web Design
  • Content Creation
  • Graphic Design
  • Copywriting

In the modern world of digital marketing we rely heavily on ‘the numbers’ to guide us, so our process starts with clearly defining your goals and ends with data and analytics. We always start by assessing the artist’s digital channels, first by gauging content and then diving deeper by creating audience profiles and segmenting the artist’s core fan base.  This initial process allows us to identify key consumer attitudes and patterns, which we then use to start mapping out the strategy to achieve our goals.

POST PRODUCTION SERVICES

ND Promotions facilitates all music video technical needs including digital video submissions to the TV networks, and all post production video essentials through our partnership with a prominent New York-based dub house.

AVAILABLE SERVICES:

  • DMDS digital video file submissions to all networks
  • Close Captioning file creation
  • Editing services with experienced video editors
  • Special video files required for PAL, VEVO specs, digital video transfers, etc.

The client is responsible for these captioning and editing costs, and we will work within your budget to keep the costs manageable based on your airplay goals.